Daybreak How a four-year-old homegrown company is helping Mango and Next change the fashion game
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Feb 19, 2025 The global fashion industry is experiencing a massive transformation. Brands are minimizing orders and slashing production timelines, leading to fresher designs more frequently. Groyyo stands out by connecting brands with smaller factories, allowing for flexibility in production. Unlike its predecessors, this company thrived by focusing on international markets. Additionally, the struggles faced by other B2B platforms shed light on Groyyo’s innovative approach, proving that empowering small manufacturers can meet the ever-changing fashion landscape.
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Fast Fashion Evolution
- The fashion industry is changing rapidly, with brands like Zara significantly reducing order sizes and timelines.
- This shift allows for fresh designs every two weeks, facilitated by companies like Groyyo.
Groyyo's Pandemic Success
- Groyyo, a four-year-old company, thrived during the pandemic with two business models.
- One involves managing the entire value chain for international brands, while the other focuses on moderating relationships and manufacturing processes.
Small Factories, Big Advantage
- Groyyo partners with small factories, which offer greater flexibility for smaller, more frequent orders.
- Large factories struggle with the operational adjustments required for smaller batches, giving SMEs an edge.