The global fashion industry is shifting dramatically. Brands like Zara that once ordered a minimum of 6,000 pieces per style, have dramatically reduced their orders to about 600 pieces. And it isn’t just a quantity thing, production timelines have shrunk from 150 days to less than half of that.
The result? Well, fresh designs every two weeks. This shift in the industry was made possible because of middlemen like Groyyo, who get small factories to manufacture clothes in small batches in record time.
The company’s strength lies in what other larger factories find challenging. When a brand places an order for 500 pieces to be readied in 60 days, large factories—those capable of producing batches of at least 2,000 garments—typically struggle to justify the operational adjustments required.
This isn’t the first time the textile industry has seen such moves. Other B2b Fasionplatforms like Geniemode and Fashinza also went down the same path but ended up burning over 100 million dollars trying to digitise this unorganised space. But Groyyo managed to recognise exactly what they were missing – a focus on international markets.
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