Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

Sep 7, 2023
0
01:31:26
Snipd AI
Claire Butler, Figma's first GTM hire, discusses Figma's unique bottom-up growth motion. Topics include: starting with ICs loving the product, spreading adoption within the organization, leveraging product champions, freemium strategy for growth, early-stage metrics, and advice for joining a startup.
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • Establishing credibility with designers through technical content and design principles.
  • Active listening and involvement of users in the product-building process.

Deep dives

Building Credibility

In the early days, Figma focused on establishing credibility with designers by showcasing technical features and deep content about design decisions. They wrote blog posts about the tool's technical feats and shared insights on design principles. Figma also had a designer advocate who engaged with users, addressed their feedback, and created content to build authenticity and credibility.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode