Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews AI Search Optimization (GEO, AEO): What is it, Common Errors & How to Optimize AI for Success
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Jul 12, 2026 
Lily Ray, SEO expert on E-A-T and reputation management; Roxana Stingu, search engineer focused on discoverability and JS rendering; Chris Green, senior SEO consultant experienced with logs and indexing. They dig into what AI search optimization means, technical foundations like crawlability and indexability, measuring AI visibility, prompt and persona strategies, and risks of low-quality scaled AI content.
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Ensure Critical Content Is In Server Side HTML
- Do prioritize technical SEO: ensure content is discoverable in raw HTML and avoid relying on client-side JavaScript for primary content.
- Roxana warns that many LLMs and chatbot screenshot renderers won't execute JS, so hidden accordions or JS-only content may be invisible.
Make Facts Explicit In HTML For Agents
- Do keep content and pages simple and explicit: make facts and key details easy to find rather than relying on hacky bot-targeting tricks.
- Chris Green found agents are 'lazy' and prefer the easiest visible content in HTML with clear facts over hidden or convoluted approaches.
Track Problems Not Expanded Keywords
- Tracking prompts as extended keywords is misleading; focus on the user problem or intent you solve rather than literal prompt expansions.
- Chris Green argues LLM users type problems directly, so create content aligned to those problems, not expanded keyword lists.