#RealTalk With an EOS Implementer

Turning Around a Struggling Business with EOS

12 snips
Jan 13, 2026
Justin Cook, an entrepreneur and EOS implementer, shares his inspiring journey of transforming a struggling security company into a thriving business using the EOS framework. He emphasizes the significance of an abundance mindset in fostering a positive workplace culture and attracting growth-oriented clients. Justin highlights the effectiveness of the People Analyzer tool for ensuring the right fit in roles. He also discusses the power of crucial conversations in driving organizational change and encourages leaders to act early with courage to maintain trust.
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ANECDOTE

Turning Around A Security Firm

  • Justin joined a struggling merged security company and used EOS to align the owners and save the business.
  • Within a year they swung a million dollars back to profitability and later exited in 2022.
INSIGHT

Simplicity Sparks Adoption

  • Justin was drawn to EOS because of its simplicity and culture focus, not complex MBA frameworks.
  • He values tools anyone can understand and commit to for real change.
ADVICE

Make Core Values Tangible

  • Tie positive, specific feedback directly to core values to reinforce desired behaviors.
  • Ask for concrete recent examples to make values part of everyday language.
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