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Modern Musician

The New Music Business: Breaking Artists in a Digital World with Johnny Dwinell

Feb 1, 2024
Johnny Dwinell, music industry key player, shares strategies for converting followers into fans, avoiding traditional record label deals, and the immense opportunities in marketing and business skills. They discuss the shift to independent releases, the impact of Nirvana, the power of music mentorship, the importance of marketing and promotion, exploring memes and remixing, creative promotion in the digital age, and the effectiveness of Facebook ads for breaking artists.
01:04:50

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Musicians in today's digital music world need to become business people, marketers, and promoters to succeed.
  • Targeted marketing and promotion strategies are more effective than chasing viral content or seeking validation from larger numbers.

Deep dives

The Transition to the New Music Industry

The podcast episode discusses how the music industry has transitioned from requiring permission to now allowing independent musicians to release their own music without needing anyone's permission. However, it emphasizes that in today's music industry, musicians need to become business people, marketers, and promoters in order to succeed. The episode highlights the importance of understanding the constantly changing technology and the need for effective promotion strategies to reach the right audience and generate sustainable income. It also mentions the potential for independent musicians in the current digital era and encourages them to seize the opportunity.

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