Content Is Profit Newsletters 101 Part 2: How To Build & Monetize Them with Ethan Brooks
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Jan 9, 2025 Ethan Brooks, a skilled writer focused on business and entrepreneurship and contributor to Trends, shares insights on making newsletters shine. He emphasizes the importance of niche ownership and how it can establish authority. Ethan highlights curiosity as a superpower for uncovering untold stories and urges creators to tap into hidden community content. With practical monetization tips, he explains the transformative journey from writing newsletters to generating revenue, underscoring the power of a unique voice for boosting audience engagement.
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Hustle's Origins
- The Hustle began as an event company to help founder Sam Parr build his network and a business.
- It later transitioned to a newsletter-driven company, demonstrating a pivot strategy.
Early Hustle Advantage
- While a pre-existing email list offers an advantage, The Hustle's success stemmed from effective attention-grabbing.
- Viral, controversial content and a unique voice were key growth drivers.
Monetization over Size
- Monetization strategy is more crucial than audience size for newsletter success.
- Focus on understanding the business model (ads, low/high-priced subscriptions).