Being physically soft says that you're mentally and emotionally soft. It says you can't be trusted. That you're undisciplined and have no self-control. It says you're not an asset... You're a liability.

And that, my friends, is unacceptable.

Whether you've packed on pounds over the years, or are looking to shed those last few to have visible abs, there are 9 things that you should never do to lose fat. 

... And I'm sharing them with you today: 

• The one thing that will keep you fat, FOREVER. [9:10]
• Why cheat meals are bullsh*t (do this instead). [10:14]
• Most people make this mistake... And get nowhere. [14:03]
• Keep this ace up your sleeve. [23:05]
• You couldn't pay me enough to do this. [27:03]
• Don't fall victim to believing these myths. [28:17]
• You need this activity to optimize your hormones, performance, and fat loss. [30:33]

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