The Marketing Millennials

SPECIAL SERIES: Hot Take: Clickbait is… | Bathroom Break #38 🚽

Jan 13, 2025

Clickbait isn't the villain it's made out to be; in fact, it’s a natural part of our curiosity! The hosts argue that engaging hooks are vital for success in marketing. They dive into best practices for grabbing attention, especially on platforms like LinkedIn, where a strong video hook can significantly boost engagement. Plus, they redefine clickbait as 'aggressive hooks,' showcasing its potential without losing quality. It's all about capturing attention like a pro!

09:45

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Quick takeaways

Clickbait, when used correctly, serves as an essential marketing tool for capturing and maintaining audience attention through intriguing hooks.

Adapting strategies to enhance engagement, particularly on evolving platforms like LinkedIn, is crucial for marketers to succeed in their content delivery.

Deep dives

The Value of Clickbait in Marketing

Clickbait is often misunderstood, but it can be an effective tool in marketing when used appropriately. It refers to attention-grabbing hooks that entice audiences to engage with content, as long as the content delivers on its promise. Aggressive subject lines and captivating openings for emails and social media posts are essential because they significantly increase engagement rates. For instance, using phrases that provoke curiosity or urgency, like 'You won't believe this' or 'Don't miss this', can be much more effective than bland alternatives in capturing audience interest.

Intro

2min

The Positive Side of Clickbait in Marketing

3min

Maximizing Engagement: Effective Video Hooks in the Evolving Social Media Landscape

3min

The Power of Aggressive Hooks in Marketing

2min

Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think.

Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails)

And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time to stack it.

This short ‘n sweet Bathroom Break is all about getting your audience’s attention—without compromising quality. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com