The Power of Aggressive Hooks in Marketing

Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think. 

Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails)

And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time to stack it. 

This short ‘n sweet Bathroom Break is all about getting your audience’s attention—without compromising quality. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com