Marketing Against The Grain Is Web 3 Coming?
Jun 16, 2022
The discussion dives into the evolution and potential of Web 3, weighing its promise against current advertising giants like Google and Facebook. Insights reveal the challenges of reaching new customers and the vital role of user experience. There's an exploration of how decentralized technologies could reshape online economics and marketing strategies. The podcast also encourages innovative thinking for entrepreneurs in a Web 3 landscape and promotes a shift towards year-round enjoyment in life and marketing.
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Episode notes
User Experience vs. Decentralization
- Most users prioritize user experience over decentralization.
- Mass consumer adoption of Web3 depends on high user experience, not decentralization.
Low Governance Participation
- Very few Web3 users participate in governance voting.
- Most users prefer to use apps without voting on their development.
Web1's Original Sin
- Web1's "original sin" was not integrating money directly into the browser.
- This led to advertising-based models and hindered ownership for users.