Is Web 3 Coming?
Marketing Against The Grain
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Reimagining Digital Interactions: Web3 Meets Web2
This chapter investigates the potential integration of Web3 technologies into established Web2 frameworks, particularly in payments and search. It critically examines the shortcomings of current payment systems, the monopolistic nature of search engines like Google, and the need for innovative changes in social media and advertising strategies. The discussion extends to video advertising and streaming services, advocating for user ownership and community engagement through decentralized finance models.
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