The #1 Language Mistake That Makes Customers Doubt You

Sep 15, 2025

Ray Dias, a seasoned collaborator of Kevin Comerford with over 30 years of experience, shares powerful insights on language's impact on success. They dive into how seemingly small word choices can foster trust or erode credibility. The duo explores the importance of eliminating negative phrases, using affirmative language to uplift, and preserving dignity in difficult conversations. Learn why clarity and positive self-talk shape your outcomes, and discover techniques to turn your words into tools for success in both personal and professional realms.

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INSIGHT

Words Shape Your Destiny

Words create your destiny because they shape belief and intent.
Kevin and Ray say your spoken language manifests your future outcomes.

insights

INSIGHT

Language Is A Two-Edged Sword

Words are a two-edged sword that can heal or destroy depending on use.
Impeccable language creates beauty and trust; misuse creates conflict and harm.

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ANECDOTE

Third-Grade Label Became Identity

In third grade Kevin was declared a leader when a classmate picked him as captain.
That single label shaped Kevin's self-image and career trajectory thereafter.

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Why Be Impeccable With Your Words

03:57 • 7min

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Words as a Double-Edged Sword

10:29 • 2min

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How One Word Can Change a Life

12:33 • 4min

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Awareness: Choose Words That Uplift

16:57 • 3min

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Using Words to Manage Outcomes

19:51 • 3min

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Letting Go of Negativity Through Language

22:56 • 37sec

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Use Words to Build People Up

23:33 • 11min

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Stop Being Loose With Your Words

34:29 • 4min

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Powerless Words to Eliminate

38:23 • 6min

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Replace 'But' With 'And' to Preserve Positivity

44:00 • 3min

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Delivering Difficult Conversations with Dignity

46:51 • 5min

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Red Language vs. Green Language

51:30 • 4min

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Speak What You Want — The Science Behind It

55:12 • 4min

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Why 'Don't' Creates Confusion

58:52 • 3min

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Speak Clear Expectations to Speed Trust

01:01:58 • 5min

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Practice: Remove Nots From Writing and Speech

01:06:50 • 2min

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Begin Talking to Yourself Differently

01:08:35 • 29sec

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Recap: Words Create Reality and Clarity

• Mentioned in 72 episodes

The Four Agreements

A Practical Guide to Personal Freedom

Don Miguel Ruiz

The Four Agreements is a self-help book that provides a practical guide to personal freedom based on ancient Toltec wisdom. The book introduces four simple yet powerful agreements: Be impeccable with your word, Don’t take anything personally, Don’t make assumptions, and Always do your best. These agreements are designed to help readers break free from self-limiting beliefs, avoid unnecessary suffering, and achieve a happier and more fulfilling life. The book has been widely acclaimed and has become a New York Times bestseller for over a decade, translated into 53 languages worldwide.

#114

• Mentioned in 124 episodes

The Secret

Rhonda Byrne

The Secret by Rhonda Byrne introduces the concept of the law of attraction, which suggests that positive thoughts can attract positive outcomes in life. The book outlines a three-step process: ask, believe, and receive. Byrne emphasizes the importance of gratitude, visualization, and maintaining a positive mindset to achieve one's desires. The book covers various areas such as prosperity, relationships, health, and happiness, and includes examples and quotes from historical and modern-day teachers who have allegedly used this principle to achieve their goals.

This word is secretly making customers and colleagues doubt you. This mistake is so small, you don’t even notice you’re making it, but it’s costing you sales and authority.

In episode 34 of the Wisdom of Wrench podcast, host Kevin Comerford and special guest Ray Dias reveal why the words you choose create your success or failure. They explore how your language is a double edged sword that can either build unbreakable trust with clients or destroy your credibility in an instant. You will learn why being impeccable with your words is the foundation of a powerful life and career.

This episode gives you the tools to eliminate the powerless words that hold you back and replace them with clear, confident language that gets results. Discover how to speak what you want, command respect, and turn your words into your greatest tool for success. What you learn today will change how you speak on your very next call.

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Chapters:

0:00 - The #1 Word That Is Killing Your Success

0:34 - The Secret to Getting Exactly What You Want

1:00 - Meet My Right-Hand Man of 30 Years

2:14 - The Truth About “Luxury Language”

4:00 - The 3 Ways Your Words Control Your Life

5:03 - Why Being Impeccable With Your Words Matters

7:09 - The Shocking Truth About The Power of Your Words

8:40 - The "Law of Attraction" Is Real & It Controls Your Destiny

10:30 - The Double-Edged Sword That Builds Up or Destroys

12:33 - The One Word That Changed My Entire Life

15:10 - A Teacher Told Me I'd Never Amount to Anything

17:01 - A Simple Trick to Immediately Improve Your Conversations

18:51 - How to Reprogram Your Brain For Success

20:57 - Do Your Thoughts Control Your Words or Vice Versa?

24:04 - A Father’s Words: How to Build Up Your Kids

27:22 - The Words You Arent Saying That Are Hurting You

28:51 - The Dangerous Words We Use Every Day

30:39 - The Greatest Exercise For The Heart

32:38 - How People REALLY See You When You Talk Like This

35:33 - How Alcohol Makes You a Loose Cannon

38:24 - Powerless Words You Need to Eliminate NOW

40:37 - The Hidden Reason You Use Weak Words

44:06 - Your Big BUT Is a Big Problem

46:50 - How to Fire Someone With Dignity

49:51 - Change This One Word to Sound More Confident

51:30 - The Words That Almost Gave Me a Nervous Breakdown

55:14 - The Brain Hack That Will Change Your Life

58:21 - The "NOT" Word Is Confusing Your Brain

1:03:08 - The #1 Mistake We Make When We Talk to Our Loved Ones

1:05:01 - The Truth Will Set You Free

1:06:50 - The Shocking Weakness in Most Leaders

1:09:02 - Episode Recap

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