

How To Create Winning Consulting Strategies With Roger Martin: Podcast #263
7 snips Nov 7, 2022
Roger Martin, trusted strategy advisor to CEOs worldwide, shares his journey and tips on creating winning consulting strategies. Topics include the importance of formal education, lessons from early career, transitioning between academia and business, marketing challenges, building trust, and creating content for effective outbound marketing in consulting.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Lessons from Early Jobs and Experiences
04:18 • 8min
Transitioning from Strategy Consultant to Education and Back
12:11 • 7min
Marketing Challenges and the Importance of Doing Great Work
19:12 • 5min
Building Trust and Creating Content: Effective Outbound Marketing in Consulting
23:46 • 21min
Finding More About the Guest and His Work
45:09 • 2min