How To Create Winning Consulting Strategies With Roger Martin: Podcast #263
Consulting Success Podcast
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Building Trust and Creating Content: Effective Outbound Marketing in Consulting
This chapter discusses the effectiveness of outbound marketing in the consulting industry. The speaker shares their experience of relying on referrals and word-of-mouth recommendations rather than actively seeking clients through outbound marketing strategies. They emphasize the importance of building trust and credibility in the field of consulting, as clients often rely on recommendations from others when selecting a consultant. The chapter also mentions the value of thought leadership and creating content that showcases expertise and understanding of clients' issues.
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