The Andrew Faris Podcast Attribution For Meta Ads & Omnichannel Brands Is Simpler Than You Think
Jan 28, 2025
The discussion dives into the real financial impact of Meta advertisements, advocating for focusing on tangible outcomes over traditional metrics. It highlights the importance of new customer revenue and how optimizing supply chains can boost e-commerce success. The significance of brand awareness through Meta Ads is underscored, showcasing their long-term value. The conversation also touches on effective advertising performance, encouraging brands to adjust their strategies as they shift from DTC to mass retail for optimal growth.
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Focus on the Bank Account
- Measure ad performance primarily by checking your bank account, especially new customer revenue.
- Focus on the actual money coming in, not overly complex attribution tools.
28-Day Click Attribution
- Utilize the 28-day click attribution window in Meta Ads to measure ad performance.
- This provides a longer-term view of click-based revenue without additional tools.
Meta Ads Attribution Accuracy
- Meta Ads' 28-day click attribution might slightly underreport revenue, not overreport.
- Meta has an incentive for accuracy, as continued spending relies on business health.