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9min chapter
Attribution For Meta Ads & Omnichannel Brands Is Simpler Than You Think
The Andrew Faris Podcast
Optimizing Advertising and Supply Chains for E-commerce Success
This chapter discusses the nuanced ways of measuring advertising effectiveness, emphasizing the role of new customer revenue over traditional metrics. It also explores supply chain optimization for e-commerce and the indirect benefits of direct-to-consumer advertisements on other retail channels.
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Listen to the best highlights from the podcasts you love and dive into the full episode