Ditching Hourly Alex M H Smith - Understanding Value
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Dec 9, 2025 Alex M H Smith, a savvy business strategist and author of No Bullshit Strategy, joins to unravel the elusive concept of value. He distinguishes between measurable utility and emotional value, urging businesses to create novel offerings. Alex shares insights on market research limitations and the need for unique positioning. He emphasizes focusing on solving expensive problems rather than generic benefits, and discusses the importance of specialization while cautioning against over-niching. This conversation is a treasure trove for anyone looking to elevate their business strategy!
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Business Is Simple: Create And Trade Value
- Every business is a system built to create value and exchange it for money.
- The more value you create, the more value you can collect, so strategy must focus on value creation.
Value Is Vast And Vague
- 'Value' covers many different things, from measurable productivity gains to emotional, brand-driven benefits.
- That breadth makes the word vague and causes people to misapply it in strategy and pricing.
Start By Doing Something New
- Instead of starting with the abstract word 'value', start by doing something new that wasn't there before.
- Choose moves that are surprising enough to change outcomes rather than repeating safe, common tactics.
