Coach Builder Part 4—Building a Coaching Website That Keeps Your Client Pipeline Full
Feb 27, 2024
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Learn how to design a coaching website that attracts clients by articulating problems, building trust, and sharing testimonials. Discover the importance of curiosity in client engagement and get practical guidance on creating a website that resonates with potential clients.
Focus on client-centric website content for coaching success.
Highlight client problems and solutions to attract potential clients.
Deep dives
Importance of Website Content for Coaches
Having a website as a coach is crucial for drumming up business. The website content needs to focus on effective strategies rather than personal history or generic statements. Properly utilizing the coaching website can significantly boost business success and help in reaching financial milestones.
Creating Engaging Sales Pitch via Website
A coach's website serves as a sales pitch platform, vital for attracting clients. To create a compelling pitch, understanding critical components such as problem-solving statements is key. Highlighting the problems clients may face and offering clear solutions can lead to increased client interest and engagement.
Moving Clients from Curiosity to Commitment
Building a coaching relationship mirrors the phases of curiosity, enlightenment, and commitment. Attracting potential clients through curiosity-inducing website sections and testimonials establishes trust and interest. Moving them towards commitment involves offering entry-level assessments and clear coaching packages through the website, leading to client engagement and business growth.
Pre-order Coach Builder, Donald Miller's new book, at CoachBuilder.com/Podcastand get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day.
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Your coaching website is the first thing people see about you, so it needs to make a good impression fast. But more importantly, it needs to be all about the people you want to help. This means when they visit your site, they should feel like you’re talking right to them. It should clearly explain that you understand their problems and have the perfect way to help solve them. But most coaches are getting this wrong. So how do you create a website that makes it easy for potential clients to see why they should choose you as a coach?
In the 4th episode of our Coach Builder limited series, host Donald Miller and producer Bobby Richards, show you how to design a coaching website that helps you land more clients and increase your revenue. Don also teaches you the common pitfalls to avoid in your website design and messaging, as well as what needs to be included for your website to resonate with potential clients. Tune in and learn how to leverage your website as a powerful tool for building relationships and growing a successful coaching business.
To get the BONUS Coach Websites That Work PDF Don called out in this episode, go to CoachBuilder.com/WebsitePDF.
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