Why That Worked  – Presented by StoryBrand.ai cover image

Coach Builder Part 4—Building a Coaching Website That Keeps Your Client Pipeline Full

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Building Trust and Safety in Coaching Relationships

This chapter explores the significance of establishing trust and safety in coaching relationships to attract clients, stressing the inclusion of testimonials on coaching websites. It recommends offering assessments as a stepping stone to secure retainer coaching relationships and varying commitment levels in coaching packages for different client needs. The chapter underlines the role of a well-designed coaching website, featuring an assessment process as a lead generation tool for future client conversions.

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