Brandon R. Brown, "Sharing Our Science: How to Write and Speak STEM" (MIT Press, 2023)
Mar 18, 2024
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Professor Brandon Brown discusses the importance of audience connection in STEM communication, highlighting the impact of compassion and understanding on effective scientific writing and speaking. He emphasizes the key role of personal engagement and storytelling in enhancing communication skills for scientists, irrespective of linguistic background or skills.
Effective science communication requires understanding the audience and fostering a sense of connection for impactful dialogue in STEM.
Compassion and connection play a crucial role in successful scientific communication, transcending linguistic skills or background.
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Brandon Brown, a physicist, shares insights on effective science communication in his book 'Sharing Our Science.' By emphasizing the importance of understanding the audience, Brown advocates for researchers to read like writers, anticipating the audience's questions and fostering engaging dialogue for impactful scientific communication.
Listen to this interview of Brandon Brown, Professor of Physics at the University of San Francisco. We talk about factoring in both message-sender and -receiver to your writing for STEM. Brown is the author of Sharing Our Science: How to Write and Speak STEM (MIT Press, 2023).
Brandon Brown : "I've seen so many different scientists and communicators, including Nobel Laureates, all the way to grad students who are struggling with the English — and it's just apparent to me that some people do have a much better sense of audience. And to my mind, that level of compassion, even perhaps of connection — that is what makes their communication work so very well. And really, this is a talent or disposition which is independent of a person's linguistic skills or background, isn't it?"