New Books in Science, Technology, and Society cover image

Brandon R. Brown, "Sharing Our Science: How to Write and Speak STEM" (MIT Press, 2023)

New Books in Science, Technology, and Society

CHAPTER

Crafting a Personal and Engaging Guidebook for Scientists

Exploring the journey of creating a guidebook for scientists, focusing on the importance of storytelling, establishing credibility, and adopting a personal voice to effectively communicate scientific concepts. The chapter emphasizes the impact of the messenger in scientific communication and underscores the need for clear and audience-focused content.

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