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What is eatertainment, the "next-level" dining experience?
Apr 5, 2025
Dive into the exciting world of eatertainment, where dining transforms into a memorable experience. Discover how this trend blends meals with interactive fun, like dining in cinemas or playing mini-golf while snacking. Learn why millennials are driving this phenomenon, preferring experiences over things. Plus, find out which regions are embracing this dining revolution. In just a few minutes, unlock the secrets of eatertainment!
04:10
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Quick takeaways
- Eatertainment transforms dining into immersive experiences, appealing particularly to millennials who value experience over material goods.
- The Mukbang trend highlights a societal need for connection, allowing people to share meals and engage despite feelings of loneliness.
Deep dives
The Concept of Eatertainment
Eatertainment merges dining with entertainment, transforming the experience of eating out into a multifaceted activity. Examples include cinemas that allow patrons to enjoy meals during movie screenings and mini golf courses where guests can savor snacks while playing. This trend has gained traction, especially among millennials, with 78% favoring experiences over material possessions. The appeal lies in offering memorable, immersive encounters that provide a break from the daily routine, a desire that has intensified post-pandemic.
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