The term is a bit of a mouthful in more ways than one, but eatertainment has been growing rapidly in recent years. Of course, it’s the contraction of “eat” and “entertainment”, and refers to when eating out is more than just a meal; it has a unique entertainment aspect too.
A cinema that allows visitors to enjoy a meal during a film showing, or an indoor mini-golf course which you can play on while eating bar snacks. Eatertainment has been around for a while now, first taking off in the 2000s. And there’s certainly a generational aspect to the trend’s popularity. According to ModernRestaurantManagement.com, 78% of millennials prefer spending their money on experiences, rather than material products.
What’s the appeal for customers? Where in the world is eatertainment most popular? In under 3 minutes, we answer your questions!
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A Bababam Originals podcast, written and produced by Joseph Chance.
In partnership with upday UK.
First broadcast 01/03/2023
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