Disruptors

From $30,000 To $3MM In 3 Years… Clay Hepler’s Story

17 snips
Oct 7, 2025
Guest
Clay Hepler
In this insightful discussion, guest Clay Hepler, a serial land investor and founder of Landman Consulting, shares his remarkable journey from losing everything to pulling in over $3 million in just three years. He breaks down the overlooked niche of land investing, revealing how he cleverly used direct mail and creative financing. Clay highlights the potential for high profits via subdividing properties and emphasizes the importance of systems in scaling. Listeners gain valuable insights on adapting strategies and embracing a growth mindset to reshape their financial futures.
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ANECDOTE

Catalyst: The Thanksgiving Wake-Up Call

  • Clay Hepler lost his cushion when rents dropped and his wife lost her job right before Thanksgiving, forcing a hard pivot.
  • That crisis pushed him from managing failing multifamily properties into hunting a new, faster way to make income: land deals.
ANECDOTE

From House Hacks To 65 Doors Fast

  • Clay learned wholesaling, flipping and property management working for a local owner of scattered-site rentals.
  • Rapid scaling to 65 doors exposed his weakness: acquiring was easy, managing old buildings and hidden capex was not.
INSIGHT

Context Breaks Pro Forma Assumptions

  • Older buildings hide compounding capex risks like terracotta sewer lines and rotten wooden windows that crush cash flow.
  • Pro formas often lie without local context; you must understand specific building and market risks to protect margin.
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