Prioritization Framework: ICE (Impact, Confidence, Ease)

Clay shares the ICE scoring method to rank initiatives, create feedback loops, and avoid overloading a fully utilized team.

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What would you do if you lost everything right before Thanksgiving? For Clay Hepler, that moment became the turning point that took him from $30,000 in the bank to more than $3 million in profit within just three years. In this episode, Clay opens up about his journey from managing struggling multifamily properties that drained his cash flow to finding a hidden corner of real estate that changed everything. He shares how he built momentum through direct mail, smart financing, and creative land deals that turned $105K investments into $500K paydays, all without tenants or endless maintenance headaches. If you’ve ever wanted to understand land flipping or discover how to create real wealth through real estate, this conversation will give you a clear roadmap. Clay breaks down his process for finding undervalued land, explains why the competition in this niche is still low, and shows how focus and systems helped him grow to seven figures. Whether you’re new to real estate investing or already deep in the game, this episode shows how one smart shift can completely change your financial future. In This Episode You’ll Learn: ✅ How Clay scaled from $30K to $3MM in just three years. ✅ Why land investing is the most overlooked path in real estate. ✅ The exact system Clay uses to find and flip profitable land deals. ✅ How to think like a seven-figure entrepreneur and scale fast.

Follow Clayton Hepler

LANDMAN CHALLENGE

https://clayhepler.io/land-man/

USE CODE: DISRUPTORS

⁠https://www.instagram.com/clayhepler/

https://www.youtube.com/@claythelandman

Watch this episode on YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://youtu.be/AJvUyT_0pH4

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