Retailgentic: Agentic Commerce meets Retail and Brands Salesforce’s Nitin Mangtani on Agentic Commerce, ACP, and the Future of AI Shopping
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Nov 20, 2025 Nitin Mangtani, SVP & GM of Salesforce Commerce Cloud and former founder of PredictSpring, shares his remarkable journey through commerce technology. He discusses his early days at Google, launching innovative search products that transformed online shopping. Nitin dives into the evolution of PredictSpring, pivoting from mobile commerce to an enterprise POS solution, and the lessons learned from competition with giants like Shopify. Lastly, he explores the future of AI in retail, highlighting the potential of agentic commerce and how automation will reshape shopping experiences.
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Reducing Friction Grows The Commerce Pie
- Reducing friction in commerce expands the overall market and increases digital's share of retail spending.
- Agentic experiences open new commerce channels like publishing sites where transactions were previously rare.
Building Google Commerce Search
- Nitin launched Google Commerce Search in 2007 and introduced search-as-you-type for e-commerce.
- He partnered with brands like Birkenstock and Brooks Brothers to deploy hosted e-commerce search.
Product Canonicalization Was First ML Challenge
- Canonicalizing disparate product catalogs was Google's first major ML problem in shopping.
- Harmonizing taxonomies at scale enabled shopping to grow from hundreds to hundreds of thousands of merchants.