How I Made It
Summer Series: From golf balls to 1c TVs - how Ruslan Kogan built a $300m empire from $0
Feb 11, 2024
Ruslan Kogan, founder of Kogan.com, talks about his journey from selling golf balls and washing cars to building a $300m empire. He discusses expanding his product range, challenges of running the business, and recognizing the potential of the internet. They also reminisce about their childhood in Belarus and discuss their university experience and lessons from their parents.
34:17
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Quick takeaways
- Ruslan Kogan's ability to adapt and find solutions has been crucial to his success in building a $300 million empire from scratch.
- Cogan emphasizes the importance of taking calculated risks in business and continuously seeking ways to meet the needs of customers.
Deep dives
Rosalind Cogan's journey from selling golf balls to founding Cogan.com
Rosalind Cogan, the founder of Cogan.com, shares stories from his early days growing up in housing commission units in Melbourne. He started his entrepreneurial journey by selling golf balls he collected from a nearby golf course back to lazy golfers. Cogan then quit his job as a corporate consultant and began selling flat-screen TVs with an audacious reserve price of just one cent. The business took off, and Cogan.com now sells a wide range of products and was worth $2.6 billion at its peak. Despite facing challenges, such as oversupply and market fluctuations, Cogan's ability to adapt and find solutions has been crucial to his success.
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