Ruslan Kogan, Founder and CEO of Kogan.com, shares his incredible journey from selling TVs for a penny out of his garage to creating a leading e-commerce giant in Australia. He discusses how he identified market gaps and built a customer-first brand through innovative strategies like no reserve auctions. Ruslan highlights the importance of data-driven decisions and learning from mistakes while navigating the challenges of entrepreneurship, including the transition to an IPO and adapting during the COVID-19 pandemic.

Ruslan Kogan, founder of Kogan.com, talks about his journey from selling golf balls and washing cars to building a $300m empire. He discusses expanding his product range, challenges of running the business, and recognizing the potential of the internet. They also reminisce about their childhood in Belarus and discuss their university experience and lessons from their parents.