The Ticket to Building the Body You Want (AND Keeping It) w/ Ben Bruno
Dec 1, 2023
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Ben Bruno, a professional trainer who gets results for various types of individuals, discusses methods to take your calves to the next level, the importance of effective communication as a trainer, how to improve form and technique through workout videos, foundational nutrition and high-quality whey protein, unique plyometric exercises and mobility drills, benefits of full body workouts, the slow motion single arm carry exercise for back and hip issues, promoting cognitive functions and support for rest, relaxation, and recovery, prioritizing sleep as you get older, and the impact of caffeine on sleep and reducing strength training volume.
Full body training is effective for achieving a lean, muscular physique.
Personalized training approaches based on individual goals and experience levels are crucial.
Balancing strength, mobility, and cardio is essential for overall fitness and health.
Prioritizing client retention over acquiring new clients is key for growing a successful training business.
Deep dives
Full Body Training
The podcast discusses the benefits of full body training as a method to achieve a lean, muscular physique. The host explains that full body training is effective for long-term fitness and emphasizes the importance of enjoying the workouts to maintain consistency. He mentions that full body training is commonly used by athletes and can provide a good balance between strength, mobility, and cardio. The host also acknowledges that individual preferences and goals should be considered when designing a training program.
Customized Approach
The podcast highlights the importance of personalized training approaches based on individual goals and experience levels. The host emphasizes the need to listen to clients and modify the training program accordingly. He explains that understanding clients' goals, injury history, and past training history helps in designing effective workouts. The host shares that he tailors the workout intensity, volume, and rest periods to meet the specific needs and preferences of his clients, ensuring a positive and enjoyable training experience.
Balancing Strength, Mobility, and Cardio
The podcast discusses the significance of balancing strength, mobility, and cardio for overall fitness and health. The host explains that a well-rounded approach is necessary for aging gracefully. He mentions that prioritizing these three components in training can contribute to improved longevity and overall well-being. The host emphasizes the importance of individual assessment and ongoing modifications to achieve the desired balance of strength, mobility, and cardio for each individual.
Cardiovascular Training
The podcast touches on the inclusion of cardio exercises in the training program. The host mentions using intervals or steady-state cardio depending on the client's goals and training frequency. He explains that for clients who work out two to three times a week, full body strength training along with interval cardio provides the best results. The host specifies various cardio equipment options like the assault bike, VersaClimber, skier, or hill sprints, depending on individual preferences and goals.
Focus on client retention over client acquisition
When it comes to growing your business as an in-person trainer, prioritize client retention over acquiring new clients. While many trainers ask how to get new clients, the key is to do a great job with your current clients so they never want to leave. Always treat your clients with exceptional service, be attentive during sessions, follow up with them regularly, and make yourself available to meet their needs. Remember, word of mouth referrals from satisfied clients are your best source of new clients.
Consistently do a good job and stay true to your principles
To build a successful training business, consistency is key. Show up every day and strive to do your best, regardless of any self-doubts or challenges you face. Keep your integrity intact and always put your clients' needs first. Focus on providing an exceptional service, be attentive, and never compromise your principles. Remember that success in the fitness industry is often built on years of hard work and dedication.
Embrace opportunities for growth and adaptation
Be open to trying new things and embracing opportunities for growth and adaptation in your career. Don't be afraid to pivot when necessary and explore different avenues, such as online training or diversifying your services. Keep an eye on trends and evolving client needs, and be willing to adjust your approach accordingly. Stay curious, continue learning, and don't be afraid to step out of your comfort zone to take your career to new heights.
I'm back with another powerful episode to help you unleash your strongest self with the help of my friend, Ben Bruno.
From professional athletes, to musicians, to actors, to models, to his mom... Ben gets results.
His approach to training focuses on the individual, instead of a specific method, and he's here today to help you build the body you want (AND keep it)...
3 methods to take your calves to the next level. [0:52]
Why you shouldn't believe everything you hear and read about training or nutrition. [6:36]
One simple thing you can do to drastically improve your training. [23:35]
The ticket to building the body you want (and keeping it). [43:00]
Why you need to change how you look at stretching. [59:43]
Optimize your sleep... Here's how. [1:09:19]
Raging against the machines. [1:23:05]
The best tip to grow your business. [1:34:29]
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