Wild Hearts The intersection of marketing, product, and creativity with George Howes from Magic Brief
Apr 15, 2025
George Howes, former creative lead at Eucalyptus and founder of Magic Brief, dives deep into the cluttered world of online content. He highlights how creative teams thrive on feedback loops, not just freedom. Discussing AI, George emphasizes that it should enhance, not replace, creativity, while also sharing his 15 principles for high-performing teams. He offers insights on optimizing marketing strategies and the evolving role of technology in fostering genuine customer engagement. A masterclass for marketers seeking innovation!
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15 Traits of Marketing Masters
- A tight feedback loop between media buyers and creatives is key to marketing success.
- Shared understanding and rapid iteration drive high-performing creative teams.
Enhance Creativity with Feedback
- Show creatives detailed insights on what worked and let them influence the creative process.
- Use AI as a guide with recommendable changes instead of a black-box final product.
Creativity Thrives Beyond AI Output
- AI will flood the world with mediocre content since anyone can create instantly.
- The role of creatives is shifting towards taste, curation, and novel ideas to stand out.