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George Howes

Former creative lead at Eucalyptus and founder of Magic Brief, a tool that captures creative intelligence. He is an expert in the intersection of AI, creative strategy, and product velocity.

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Apr 15, 2025 • 1h

The intersection of marketing, product, and creativity with George Howes from Magic Brief

George Howes, former creative lead at Eucalyptus and founder of Magic Brief, dives deep into the cluttered world of online content. He highlights how creative teams thrive on feedback loops, not just freedom. Discussing AI, George emphasizes that it should enhance, not replace, creativity, while also sharing his 15 principles for high-performing teams. He offers insights on optimizing marketing strategies and the evolving role of technology in fostering genuine customer engagement. A masterclass for marketers seeking innovation!