The Game with Alex Hormozi "Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 222
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Jul 21, 2020 Discover five strategic methods to boost lead quality, focusing on targeting specific demographics and refining business offers. Learn about the power of value-driven applications and the importance of lead filtering. The discussion emphasizes continuously tweaking your approach for better results. Gain insights into understanding business models and optimizing monetization structures to engage clients effectively.
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5 Ways to Increase Lead Quality
- Increase lead quality by adjusting targeting, steps required, offer type, applications, and value provided.
- Carefully balance these to optimize sales, as increasing quality often reduces volume.
Targeting for Lead Quality
- Target specific demographics like zip codes, income levels, or professions to improve lead quality.
- Note that targeting affluent demographics may increase costs and decrease volume.
Steps and Applications
- Increase lead quality by requiring more steps or an application process.
- More effort from prospects indicates stronger interest and higher qualification.