Why Your Memory is Perfectly Imperfect & How to Love Better
Mar 13, 2025
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Gillian Murphy, an associate professor and co-author of 'Memory Lane,' dives into the quirks of human memory, revealing how our recollections often mislead us and shape our identities. Meanwhile, bestselling author Yung Pueblo shares profound insights on the art of loving better, emphasizing the need for effective communication and emotional acceptance in relationships. The conversation intertwines the nature of memory with personal connections, encouraging listeners to embrace their imperfect recollections and learn to nurture deeper bonds.
Retail pricing strategies, such as using .99 endings, exploit psychological biases in consumer perception to enhance sales effectiveness.
Human memory is fundamentally flawed and reconstructive, leading to distorted recollections that can affect emotional well-being and relationships.
Deep dives
The Psychology Behind Pricing
Prices that end in .99 instead of rounding to the nearest whole number have a psychological basis, known as the left digit effect, where consumers perceive lower prices based on the first digit. Research shows that shoppers often equate $59.99 with something closer to $50 than to $60, leading businesses to strategically price items this way. However, studies revealed that for luxury or recreational products, rounded prices (e.g., $40) are favored, while people prefer non-rounded prices (e.g., $29.99) for functional items like calculators. This variance in pricing strategy demonstrates the complexity of consumer behavior and its implications for marketing and sales decisions.
Understanding Memory's Flaws
Human memory is inherently flawed and operates on a reconstructive basis rather than as a perfect recording system. It suggests that when recalling an event, individuals often reconstruct memories using fragmented details spread across various parts of the brain, leading to distortions or omissions over time. This means that memories can change depending on how often they are revisited, akin to building and altering a Lego structure. Acknowledging that memories are not precise can help individuals cultivate a healthier relationship with their past and enhance overall emotional well-being.
The Impact of Dishwashers on Children's Health
Research indicates that dishwashers may contribute to an increased risk of allergies in children due to their sanitizing effects which reduce microbial exposure. Studies suggest that children in homes without dishwashers are exposed to a wider variety of bacteria, which can aid in developing a robust immune system. This theory posits that a sterile environment might hinder the immune system's natural functioning, increasing susceptibility to autoimmune conditions. Eating fermented foods and consuming fresh produce from farms further supports immune health by enhancing microbial diversity.
Navigating Difficult Times in Relationships
During hard times, both in relationships and personal lives, recognizing the impermanence of challenges can provide comfort and resilience. Embracing the understanding that no struggle lasts forever allows individuals to move through difficulties with greater ease and acceptance. Effective communication is crucial; expressing feelings and checking in with partners can foster understanding and alleviate misunderstandings. Cultivating this mindful awareness helps maintain deeper connections, ensuring that both partners feel supported and valued during trying times.
Your memory isn’t as good as you like to think. You forget a lot of things and your memory distorts a lot of other things so that what you remember to be true – isn’t. Given how sophisticated the human brain is, why are our memories so prone to error? That’s a fascinating question I explore with Gillian Murphy, an associate professor in the School of Applied Psychology at University College Cork and coauthor of the book Memory Lane: The Perfectly Imperfect Ways We Remember (https://amzn.to/41J9nu1).
What does it mean to love well? Whether a lover, a friend or family member, there are people in your life you love who you could probably love better. What might that look like? Here with some insight into this is Yung Pueblo who has sold over 1.5 million books worldwide that have been translated into over 25 languages. He has an online audience of over 4 million people and has been featured on Good Morning America, The Today Show, CBS Mornings and other media outlets. His latest bestselling book is How to Love Better: The Path to Deeper Connection Through Growth, Kindness, and Compassion (https://amzn.to/41LOZZ7)
Could having a dishwasher lead to allergies? It is part of that theory that living in a squeaky-clean environment can cause health problems. While it might sound a little odd, there is good evidence to support the idea. Listen as I explain. https://www.medicalnewstoday.com/articles/289832
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