5min chapter

Something You Should Know cover image

Why Your Memory is Perfectly Imperfect & How to Love Better

Something You Should Know

CHAPTER

Intro

This chapter explores the reasons behind pricing strategies, such as the common use of $19.99, and how consumer perceptions influence buying behavior. It also examines the role of human memory in shaping relationships and self-view, highlighting the significance of acknowledging our memory imperfections.

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