The GaryVee Audio Experience How Brands Can Properly Capture Attention In Today's Marketing Landscape | AdWeek Asia
Jun 2, 2021
Jessica Goodfellow, an interviewer for Advertising Week Asia, sits down with marketing guru Gary Vaynerchuk to dissect the modern attention economy. They explore how brands can effectively leverage platforms like TikTok to capture consumer interest. The duo discusses the evolving challenges of new advertising mediums and the importance of authentic engagement. They also emphasize the need for brands to produce valuable, tailored content amidst the distraction of ad avoidance. Tune in for actionable insights in today's fast-paced digital landscape!
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Transcript
Episode notes
Measuring Brand Building
- The advertising industry struggles to measure brand building effectively, relying on impractical reports.
- Marketers face challenges justifying spending on new platforms due to a lack of established measurement mechanisms.
Adapting to the Attention Economy
- Focus on consumer behavior and current platform trends when planning marketing strategies.
- Treat platform engagement like day trading, adapting to the ever-changing landscape.
Measuring Brand Impact
- Measuring brand impact through traditional metrics is ineffective and often inaccurate.
- Qualitative consumer feedback and sales results provide a better insight into brand performance.