Jessica Goodfellow

Jessica Goodfellow, an interviewer for Advertising Week Asia, sits down with marketing guru Gary Vaynerchuk to dissect the modern attention economy. They explore how brands can effectively leverage platforms like TikTok to capture consumer interest. The duo discusses the evolving challenges of new advertising mediums and the importance of authentic engagement. They also emphasize the need for brands to produce valuable, tailored content amidst the distraction of ad avoidance. Tune in for actionable insights in today's fast-paced digital landscape!