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This Is TASTE
310: Burlap & Barrel
Nov 15, 2023
Co-founders of Burlap & Barrel, Ethan Frisch and Ori Zohar, discuss their approach to sourcing spices, including Guatemalan cardamom and Turkish black Urfa chili. They also delve into the risks of purchasing cheap spices and the benefits of investing in high-quality options. The episode covers topics such as the spice industry's resurgence, their initial friendship and Gorilla Ice Cream business, collaborations, spice shortages during the pandemic, cultural connection, the importance of supporting smallholder farmers, and the intriguing nature of spices.
01:13:23
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Quick takeaways
- Burlap and Barrel emphasizes the importance of single origin spices, ensuring a clean supply chain and supporting farmers directly.
- By building long-term relationships with farmers and investing in sustainable practices, Burlap and Barrel brings unique and exceptional spices to the market while improving farmers' livelihoods.
Deep dives
The Importance of Sourcing Spices from Origin
In this podcast episode, Ethan Frisch and Ori Zohar, co-founders of Burlap and Barrel, discuss their company's approach to sourcing spices. They emphasize the need for a shift to single origin spices, where the consumer knows exactly where the spices come from and how they are grown. By focusing on single origin spices, Burlap and Barrel ensures a clean supply chain and supports farmers directly. They highlight the high quality and freshness of their spices, which sets them apart from the standard options found in grocery stores.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode