M&A Talk: #1 Podcast on Selling a Business

For New Sellers: Building Trust Through Transparency -- Lessons from an Acquisition

Jul 24, 2024

Loreta Tarozaite shares insights on building trust through transparency during acquisitions. Topics include effective communication, integrating company cultures, supporting employees emotionally, and the role of leadership in fostering trust. Emphasis on transparency and open communication to build trust, address employee concerns, and navigate the emotional journey of mergers and acquisitions.

50:58

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Episode guests

Loreta Tarozaite

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Episode notes

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Quick takeaways

Effective communication and transparency build trust during acquisitions.

Leaders should address employee concerns openly to foster trust and understanding.

Transparent leadership is vital for successful integration post-acquisition.

Deep dives

Understanding the Impact of Acquisitions on Employee Perspective

Going through an acquisition process involves a complex range of emotions for employees, notably feelings of betrayal and confusion. The speaker, Loretta, shares her experience of being part of an acquisition, where the realization of conflicting brand narratives between the acquiring and acquired companies led to a sense of disconnection among employees. The episode highlights the emotional journey of employees, dealing with uneasiness, overwhelm, and the challenge of integrating into a new corporate structure.

Intro

2min

Navigating Betrayal and Branding During an Acquisition

10min

Improving Transparency and Communication in Mergers and Acquisitions

3min

Navigating Company Acquisitions and Communication Challenges

7min

Building Trust Through Transparency and Integration in Marketing Departments Post-Acquisition

5min

Integration and Branding in Post-Acquisition Companies

14min

Building Trust Through Transparency in Acquisitions

7min

Navigating Mergers and Acquisitions with Transparency and Trust

4min

View the complete show notes for this episode.

The acquisition process presents a rollercoaster of emotions for all involved, and how an acquisition is announced can dramatically impact integration. Loreta Tarozaite offers insights and lessons learned from an employee’s perspective during an acquisition and integration. She discusses the importance of effective communication, transparency, employee well-being during times of change, the influence of executive communication especially during integration, and the critical need to build trust within the company.

What You’ll Learn

Trust: The importance of transparency and open communication with employees throughout an acquisition process to build trust.
Communication: How to address employee concerns about conflicting messaging and help them understand the rationale for an acquisition.
Integration: Strategies for integrating different company cultures after an acquisition.
Emotions: The emotional journey employees experience and how leadership can support them.

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