For New Sellers: Building Trust Through Transparency -- Lessons from an Acquisition
M&A Talk: #1 Podcast on Selling a Business
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Integration and Branding in Post-Acquisition Companies
A deep dive into the process of integrating technologies and branding messages of two companies after an acquisition, including the challenges faced in creating a cohesive brand identity and learning new technology. The chapter also explores the emotional journeys of individuals involved in the acquisition, employee stress and challenges, and the impact on customers and backend processes. Lastly, it discusses the importance of communication, transparency, and executive involvement in fostering unity within the merged entity during the integration process.
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