10min chapter

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield cover image

Building Trust Through Transparency: Lessons from an Acquisition

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield

CHAPTER

Navigating Betrayal and Branding During an Acquisition

The chapter follows an employee's journey through the emotional turmoil of feeling betrayed and disconnected during a company acquisition, particularly when facing the challenges of rebranding and positioning the company in a new light. It explores the impact on the individual's role as a video producer and their struggle to rebuild trust in the leadership through observation and interaction. The chapter also touches on the communication complexities within the corporate department and emphasizes the importance of strategic communication during such transitions.

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