For New Sellers: Building Trust Through Transparency -- Lessons from an Acquisition
M&A Talk: #1 Podcast on Selling a Business
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Navigating Betrayal and Branding During an Acquisition
The chapter follows an employee's journey through the emotional turmoil of feeling betrayed and disconnected during a company acquisition, particularly when facing the challenges of rebranding and positioning the company in a new light. It explores the impact on the individual's role as a video producer and their struggle to rebuild trust in the leadership through observation and interaction. The chapter also touches on the communication complexities within the corporate department and emphasizes the importance of strategic communication during such transitions.
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