Clients from Content
How To Go From Content Creator To Media Empire
Jan 22, 2025
Rob Roseman, founder of WTF Divorce, shares insights from his unique journey as a former trader and poker pro to building a supportive media empire for those facing divorce. He discusses emotional brainstorming for engaging newsletters and strategies for transitioning social media followers to email lists. Rob emphasizes the importance of visibility for founders, merchandising tactics rooted in consumer psychology, and how to resonate with audiences experiencing significant life changes like divorce. Discover practical steps to transform content into a thriving media brand!
53:40
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Quick takeaways
- Building an engaging newsletter requires emotional connections and relatability, transforming complex divorce topics into relatable, concise content that resonates with readers.
- The founder's visibility in a media brand must balance personal comfort with audience connection, strategically utilizing networking and storytelling for sustainable growth.
Deep dives
Building an Engaging Newsletter Format
Creating a newsletter that resonates with the audience is vital for establishing strong connections. The focus should be on delivering content that offers quick wins, actionable tips, and laughter, making it easy to consume. A differentiating factor is producing shorter, engaging content that contrasts with the often dry legal jargon associated with divorce topics. By emphasizing relatability and emotional connections, the newsletter can provide a positive transformation for readers, allowing them to feel seen and understood.
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