Clients from Content How To Go From Content Creator To Media Empire
28 snips
Jan 22, 2025 Rob Roseman, founder of WTF Divorce, shares insights from his unique journey as a former trader and poker pro to building a supportive media empire for those facing divorce. He discusses emotional brainstorming for engaging newsletters and strategies for transitioning social media followers to email lists. Rob emphasizes the importance of visibility for founders, merchandising tactics rooted in consumer psychology, and how to resonate with audiences experiencing significant life changes like divorce. Discover practical steps to transform content into a thriving media brand!
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Email List Growth
- Prioritize email list growth, even with a large social media following.
- Email allows stronger connections and monetization opportunities.
Newsletter Design
- Consider your own content consumption preferences when designing your newsletter.
- Strive for quick, actionable content that leaves the audience feeling better.
Emotional Targeting
- Identify the key emotions your audience feels when consuming your content.
- Use those emotions as a guide for content creation and a filter for relevance.
