Rob Roseman, founder of WTF Divorce, shares insights from his unique journey as a former trader and poker pro to building a supportive media empire for those facing divorce. He discusses emotional brainstorming for engaging newsletters and strategies for transitioning social media followers to email lists. Rob emphasizes the importance of visibility for founders, merchandising tactics rooted in consumer psychology, and how to resonate with audiences experiencing significant life changes like divorce. Discover practical steps to transform content into a thriving media brand!