It's a Good Life S2E296 How to Win in Your Underwear - an Interview with Tommy John Founder Tom Patterson
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May 20, 2025 
Tom Patterson, the founder of Tommy John, started his innovative underwear brand during the 2008 recession. He shares his incredible journey from a small-town upbringing to thriving in tough markets. Tom discusses the power of mentorship, the importance of a courageous mindset, and finding opportunities amidst challenges. He emphasizes the value of personal growth and resilience, inspiring listeners with anecdotes of overcoming adversity and balancing work-life pressures. His insights on adaptability and humor in business make for an engaging conversation.
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Tom's Small Town Entrepreneur Start
- Tom Patterson grew up in a small town in South Dakota with simple values of hard work and kindness.
- He developed an entrepreneurial spirit early through lawn mowing, snow blowing, and painting houses as a kid.
Tom's Undershirt Innovation Story
- Tom noticed men's undershirts didn't fit well, shrink, yellow, or stay tucked in.
- He sketched designs, made prototypes, and friends quickly became enthusiastic customers for his better undershirts.
Launching Tommy John During Recession
- After losing his medical sales job during the 2008 recession, Tom went all in on Tommy John.
- He financed inventory on credit cards and got the brand into Neiman Marcus and Nordstrom through persistent outreach.
