Next Level Podcast with Jeremy Miner Storytelling Secrets That Can Sell Anything with Donald Miller | Ep 391
Oct 15, 2025
Donald Miller, acclaimed author and creator of the StoryBrand Framework, dives into the art of storytelling and its power in marketing. He reveals how the brain connects with survival-based narratives, emphasizing the need for brands to position their customers as the heroes of the story. Miller offers insights on the P.E.A.C.E. framework that enhances clarity in messaging and shares how identity transformation drives sales. With practical tips and powerful examples, he demonstrates how to make brand communication impactful and impossible to ignore.
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Story Is The Brain’s Attention Trigger
- The human brain daydreams ~30% of the time and only stops when a story creates survival relevance.
- Stories focus attention by linking events to threats or opportunities for survival.
Make The Customer The Hero
- Avoid making your brand the hero; make the customer the hero and you the guide.
- Position yourself as the empathetic helper, not the central protagonist.
Use The PEACE Soundbites
- Use five survival soundbites: Problem, Empathy, Answer, Change, End result (PEACE).
- Craft each line to associate your product with the customer's survival or wellbeing.
