Podcast Payoffs

How To Win Big By Doing Less

Jun 8, 2023

Gord Vickman and Dan Sullivan discuss Dan's latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. They explore the concept of achieving 10x growth by making significant changes and shedding outdated methods. The podcast also highlights the power of decision making in art and comedy, the value of finding the right people to help achieve goals, and the effectiveness of books in generating qualified leads.

26:56

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Episode guests

Dan Sullivan

Gord Vickman

Ben Hardy

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Quick takeaways

Embracing the 'Who Not How' approach allows individuals to leverage the expertise of others, leading to more effective and efficient progress towards ambitious goals.

Measuring progress backwards from where you started, rather than against an ideal future, helps maintain a positive perspective on achievements and fuels motivation to continue pursuing goals.

Deep dives

The Power of Who Not How

The concept of 'Who Not How' emphasizes the importance of seeking help from others when pursuing ambitious goals. Rather than focusing on how to achieve a goal on their own, individuals should prioritize finding the right team of people to collaborate with. This mindset alleviates the pressure and limitations of individual capability, allowing for more effective and efficient progress towards the desired outcome.

The Power of 10x Growth

05:03

Introduction

2min

10x Growth and Making Significant Changes

10min

The Power of Decision Making in Art and Comedy

4min

The Power of 'Who Not How'

8min

Unique Arrangement and the Power of Books to Generate Leads

2min

Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before.

In This Episode:

10x Is Easier Than 2x is a compilation of concepts that have been tested and proven in The Strategic Coach^® Program. Dan says it’s “the best book for getting an overview of all the productivity tricks that we have in Strategic Coach.”
How can 10x growth possibly be easier than 2x growth? Dan invites the listener to remember that they’ve already made this leap at least once in their lives.
The key to growth is imagining an exponentially—rather than incrementally—bigger future.
Dan credits writer Ben Hardy for making these books possible.
Reaching that future will require shedding outdated methods and even team members and customers who are no longer a good fit.
This trilogy of books, Dan says, is linked by a kind of entrepreneurial logic: the logic of achievement, the logic of progress, and the logic of growth.
When you set out to achieve breakthroughs, you have to allow for luck and surprises—and even count on them.
Dan’s goal for these books was never about becoming a famous author but about finding new people to talk to who might be interested in The Strategic Coach Program.

Resources:

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Novelist Mark Dawson

Tucker Max

The Strategic Coach Program