Brenda Bernstein: How to Write a KILLER LinkedIn Profile Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years. Key Points LinkedIn profiles are very important for job seekers. Your headline is the most important place to have keywords. Don’t include your company name in your headline unless it has cachet. In your experience section, emphasize your current job and make sure it has the best description. Think of three key words you want to come across in your profile photo. Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms. Write your summary in first-person. If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate. Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done. When you request a connect, don’t just use the standard one, write a custom request. Resources Mentioned How to Write a KILLER LinkedIn Profile* by Brenda Bernstein LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them? LinkedIn profile review services by Brenda Book Notes Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required). Related Episodes How To Get The Most From LinkedIn, with Donna Schilder (episode 101) How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129) How Twitter Can Help You Lead, with Joel Comm (episode 242) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.