This book, written by Brenda Bernstein, offers comprehensive advice on creating an effective LinkedIn profile. It includes tips on improving search rankings, using eye-catching photos and background images, maximizing network power, and optimizing the format and structure of your profile. The book also covers how to showcase strengths, provide value through activity updates, leverage LinkedIn’s Jobs function, and obtain persuasive recommendations. It is designed to help users identify and strengthen weak points in their LinkedIn profiles, leading to increased activity and better job opportunities.
In 'The Culture Map,' Erin Meyer presents a comprehensive framework for understanding and managing cultural differences in the global workplace. The book introduces an eight-scale model to analyze how cultures vary along different dimensions, such as communication styles (high or low context), leadership approaches (hierarchical or egalitarian), and feedback methods (direct or indirect). Meyer uses engaging real-life stories and anecdotes to illustrate common misunderstandings and provides actionable advice for improving international collaboration. The book is essential for anyone working in multicultural teams or managing global projects, offering practical tools to enhance communication, leadership, and decision-making across diverse cultural contexts.
Brenda Bernstein: How to Write a KILLER LinkedIn Profile
Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.
Key Points
LinkedIn profiles are very important for job seekers.
Your headline is the most important place to have keywords.
Don’t include your company name in your headline unless it has cachet.
In your experience section, emphasize your current job and make sure it has the best description.
Think of three key words you want to come across in your profile photo.
Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
Write your summary in first-person.
If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
When you request a connect, don’t just use the standard one, write a custom request.
Resources Mentioned
How to Write a KILLER LinkedIn Profile* by Brenda Bernstein
LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?
LinkedIn profile review services by Brenda
Book Notes
Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).
Related Episodes
How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
How Twitter Can Help You Lead, with Joel Comm (episode 242)
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