Elevate with Robert Glazer Elevate Classics: Alex Lieberman on Building Morning Brew
Jan 18, 2024
Alex Lieberman, co-founder of Morning Brew, talks with host Robert Glazer about his journey in building the popular daily email newsletter. They discuss creating a quiet space for reflection, the importance of rewarding based on values, and the challenges of transitioning after partnering with another company. They also explore the negative impacts of seeking validation on social media.
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Humble Newsletter Origin
- Alex started Market Corner as a PDF emailed to ~35 people while in college to help peers follow business news.
- That grassroots product grew by word of mouth and led him to recruit Austin as a collaborator.
Thinking Beats Checklist Productivity
- Schools train a 'do-first' productivity habit focused on checklists rather than thoughtful priorities.
- Taking deliberate space to think reveals whether tasks give you energy and align with your goals.
The Newsletter Business Loop
- Morning Brew's media model required three steps: great content, audience acquisition, and monetization via ads.
- Completing that loop let them reinvest ad revenue into paid growth and scale rapidly.