"World of DaaS" Jesse Pujji: Digital Marketing, D2C & Venture Studios
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Jul 25, 2023 Jesse Pujji, founder and CEO of Gateway X, discusses digital marketing nuances, the state of marketing on tech platforms, and insights on DTC companies. They explore Red Ventures' success story and the venture studio model. The speakers also discuss controlling multiple brands, differences between companies, and the underrated beauty of St. Louis. They delve into conspiracy theories and the importance of pursuing joy in work.
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Hiring Rigor Over Experience
- Jesse hired young bankers and consultants for Ampush because marketers were often unrigorous and unanalytical.
- He preferred candidates with quantitative backgrounds he could teach creativity and resourcefulness to.
Marketing Needs Agile Rigor
- Marketing sprints modeled after agile engineering processes bring rigor and stability to volatile platforms like Facebook.
- Creativity must live within a rigorous, analytical framework to succeed in digital marketing.
Red Ventures’ Digital Marketing Story
- Red Ventures started as a digital marketing reseller for DirecTV using internet channels before SEO.
- They vertically integrated call centers and owned publishers, tripling profits and acquiring huge brands like CNET.