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14min chapter
Jesse Pujji: Digital Marketing, D2C & Venture Studios
"World of DaaS"
From Tech-Enabled Service Agency to Publishing Empire: The Red Ventures Success Story
This chapter explores the success story of Red Ventures, a company that started as a tech-enabled services agency and grew into a massive empire by acquiring and improving publishers. It discusses their innovative approach to generating traffic for DirecTV, the benefits of being a second mover in the digital marketing industry, and the misconception around venture investments. The chapter also highlights the challenges faced by D2C brands, the importance of defining a niche market, and the future of D2C businesses and retail.
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